Leo Burnett London plays a cruel prank on guests at a pub when they use the men’s bathroom. When coming to the sink and washing their hands, guests are bombarded with a barrage of loud crashing noises, a shattering glass mirror, and an evil bloody face protruding through the shards of glass.
The reactions of the poor guests are just as distraught as the prank itself. The surprised guests cry out in shock, leap back in surprise, and some even scamper for the door desperately, not believing what is happening before their eyes.
Though the prank is an extremely graphic and realistic, the underlying message holds pertinence. Drinking and driving takes many lives every year and Leo Burnett London believes shocking his guests will bring the reality of a poor decision to light.
The prank simulates a violent car crash in which the driver’s mangled head halfway busts and protrudes out the front window shield. The fake shattering mirror looks so realistic it’s as if an invisible bowling bowl crashes into it. The unlucky guest who experiences this prank will be taking a second trip back to the stall, and will forever call a cab to get back home after a night of drinking.